Last Updated 28th August 2023
The websites (and any subdomains of those websites) listed above are owned and operated by Adfluential Limited. We abide by the relevant rules of the UK Data Protection Rules ("GDPR").
We take the protection of your personal data very seriously. Our privacy policy explains what information we collect from you, what we do with it, how we keep it secure and the circumstances in which we provide it to third parties.
We obtain and process personal data in different ways depending upon the purpose of the processing and way in which we obtained your personal data.
In most circumstances your data will only be processed within the UK or EEA. If for any reason we need to have your data processed elsewhere and otherwise than already anticipated in this notice we will amend the notice to explain it and only do so in accordance with GDPR.
You can at any time ask us to tell you what personal data relating to you we hold.
You have certain legal rights in connection with our processing of your data. They are explained at the end of this Privacy Policy.
If you are at all concerned about our processing of your data, please let us know by contacting our Data Protection Officer at: info@adfluential.com
Our service enables people to request quotes or information about the types of products shown on these websites or, alternatively about products or services that we have drawn to their attention in our communications to them. Our service is connecting people who are looking to purchase those products with providers of those goods or services or intermediaries working with those providers.
As a customer seeking a quote or other product information, we collect certain data from or about you, depending on the product you enquire about. We will collect this when you submit one of the forms on our websites or contact us by telephone, email, SMS or post to request a quote. This data will be relevant to the goods or services offered and may include:
Where you ask us to provide you with a quote for your partner too, we will collect details regarding them from you, which may include their:
Where you provide information about others you must ensure that they have read this Privacy Statement and agree that you may provide their information.
If we gather, or you send us, any other personal data or post it to our websites we will store it as your data,
We do not knowingly collect any personal information from children, or about children.
Some of the information above may come from your spouse or partner or another member of your family.
We also collect data about your visits to our websites and the pages that you viewed to enable us to optimise the performance of our site and establish your preferences.
From time to time, we may request additional information. If we do, it will be clear what we are requesting. We only request information relevant to the product/service you are enquiring about or to establish your preferences.
We store IP addresses in order to stop unwanted traffic (i.e. spam) to our site. It enables us to see from which IP address (i.e. computer or location) anything comes. So, for example, if we become aware that spam is coming from a particular IP address, we can block that IP address.
We use your personal data for the following purposes:
To assist you to connect with relevant service providers and provide them with relevant information about you.
To inform you of goods or services that may be of interest to you and allow you to purchase them.
For the prevention and detection of fraud.
To assist with the better management of our websites and communications.
Once we receive your request, we will connect you with one or more of our relevant service or product providers in order to help you to buy or find a quote for the product you are looking for. Before we do this, we may call you to confirm your details and/or requirements. Once we pass you and your relevant details to a service provider, they will contact you directly with your quotes. They may contact you by telephone, text or email and only about and directly in relation to your enquiry. You do not have to buy anything from any of our providers. There is no obligation to purchase.
Once your personal details have been provided to a service provider they will become the "controller" of that data and the terms of their privacy policy will apply.
We may also call you to ask about your experience using our site and service, and your experience in dealing with the service providers with which we connected you.
We may monitor and/or record these calls for the purposes of quality control and staff training, regulatory compliance, and to resolve disputes. We will never share these call recordings with any third parties unless legally required to do so for regulatory purposes or in the case of fraud or suspected fraud.
If you request a quote or purchase a product or service using our service then as our customer, we would like to contact you by email about similar or related products and services about which we think you might like information. Under the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), we send such communications on the basis of the existing customer (soft opt-in) exemption. You will always be given an opportunity to opt out of such messages and we will never send such messages if you have opted out
If you sign up to our information service then we will, from time to time send you information about products or services and deals which we think might interest you.
We may use anonymised data about your and our other customers' interactions with us to work out how our best customers use our services so that we can recognise potential best customers when they contact us.
We work with Facebook, Google and other platforms to reach out to you and our other users with adverts for similar or related products and services we think you/they might be interested in.
We do this in two ways. In both cases, your data and IP address, suitably anonymised, along with other users' data, is used to create a "picture" of our typical user so that advertisements can be directed at either such people or those of our existing users who are most likely to welcome them.
If we transfer data to these platforms, we will only do so where they process the data within the UK or EEA, or other countries that the EU or UK have decided have adequate security for data or, otherwise, under contractual terms approved by the Information Commissioner's Office for that purpose, and if the platform uses sub-processors, that their sub-processors do the same.
At any time, you may object to such activity by opting out by contacting us at: info@adfluential.com
Some customer data is provided to third party processors to process on our behalf. For example data centres for storage or call handlers, or despatchers of post or electronic communications. Those entities are all based in the UK/EEA and are all subject to processor contracts in the form required by the Information Commissioner's Office. They are not permitted to use the data otherwise than as required by us.
From time to time, service providers and processors may send or return data to us. They may do this if they have a query regarding a request for quotes that we have sent to them in order to enable us to resolve the query. They may also send data to us, including confirmation on whether or not a product has been purchased, in order to enable us to improve our marketing. We may also use such data to create custom and lookalike/similar audiences, as explained above. With processors it is likely that the data they provide will deal with their interactions, on our behalf, with our customers.
We may receive information about you from others:
We will supply your relevant data to those that we introduce you to, in connection with your proposed purchase. Your data may be shared with Narwhal Group Limited.
Your contact and other relevant data is shared with those who despatch direct marketing communications for us.
We have appropriate contracts in place with all suppliers to ensure the protection and confidentiality of data.
We don't work with any service providers until we have a legal contract in place. This is to ensure that they respect your data and rights by keeping your data secure and confidential, limiting their use of your data (e.g. to providing you with the requested quotes), and not sharing your data with anyone else. If we pass your request onto one or more of our relevant service providers, we will do this in a secure way.
Before we pass your request to any service providers, our service may involve an element of automated decision-making. Our technology platform may automatically assess your product requirements and pass your request to those of our service providers that would like to receive requests for quotes at the time your request is made.
Your data associated with any enquiry from you will be retained in our systems for up to ten years after we obtain it or ten years after we pass it to a Service Provider, with the exception of call recordings which will be kept for a maximum of one month. If you subscribe to our information service your contact details (which we use for sending you information) and our records of your enquiries and purchasing arising from that information (so that we can better decide what information to provide) will be held until you unsubscribe from the information service.
Much of our processing of your data is done under "Legitimate Interest" and we do not require your explicit consent except in relation to data about your health or any criminal convictions. We have a legitimate interest in processing your data, largely because you have asked us to do it and it is also necessary to allow us to fulfil our obligations to you. You have the right to object to processing based on legitimate interest. In each case where we have identified legitimate interests as the legal basis for our processing, we have conducted a legitimate interest assessment.
We do need your consent to process information about your health or criminal convictions. We will obtain that consent when you first provide us with that information.
We also need your consent to send you marketing communications using electronic means unless it is connection with a product or service about which you have enquired (soft opt-in). We need your consent if you to wish to participate in our information service, or we would not be able to send you the information. You can withdraw those "communications" consents (including consents under "soft opt-in") at any time.
We collect information about your computer, including where available your IP address, operating system and browser type using a cookie filer. Cookies help us to improve our websites and deliver a better and more personalised service to you. They enable us to personalise your experience on our websites, speed up your searches and help us select services or materials for inclusion on the websites which may be of interest to you. It also allows us to monitor general traffic patterns and usage of our websites to help us to improve our website design and layout. We also use Pixels which are installed on your browser and tell us if you have done something that needs a response from us.
Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our Privacy Policy.
Under certain circumstances, by law you have the right to: Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you. and to check that we are lawfully processing it. Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected. Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below). Object to processing of your personal information where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes. Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
If you have provided your consent to the collection, processing or transfer of your personal information for any purpose or consented to receiving electronic communications from us, you have the right to withdraw your consent for one or more of those purposes at any time. To withdraw your consent, please visit Unsubscribe. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.
If you wish to complain about our processing of your data, please contact us. You have the right at any time to make a complaint about our processing of your data to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. https://ico.org.uk/make-a-complaint/
If you have any questions regarding this privacy policy, or for any other reason, please contact us at info@adfluential.com or at Adfluential Limited, 3000a Parkway, Whiteley, Fareham, Hampshire, PO15 7EX